Contribution to a collaborative show for the Museum & Study Collection at Central Saint Martins
Jean Baudrillard argues that we live in a world in which simulations and imitations of reality have become more real than reality itself. He calls this condition ‘Hyperreality’: the authentic fake.
By recreating the preceding artwork (by Nicola Lorini) digitally it has been brought to life in the virtual space. While it's referring to an object existing in the physical world, it is more than a mere copy of it – it acts as an original in its own right. What we see however, is not the recreation itself but the visualisation of it. The digital reproduction is in fact the underlining code. Which has been reinterpreted by the software for us to read and perceive. While this digital entity lacks a tactile materiality, it is, on the other hand, freed from the inherent earthbound forces and restrictions.
Nicola Lorini’s physical piece of work which has later been interpreted.
Exhibition curation: Antonio Castro
Music credits: Suuns – Images Du Futur
Also see this article by The Crossing, London
And this one by Central Saint Martins Museum & Study Collection